Understanding the Impact of Augmented Reality In Future of E-Commerce?

    

Augmented Reality is an emerging technology that is attracting businesses from every sector be it travel or gaming to retail, fashion and even e-commerce. Several top businesses across the world are investing in the technology of AR mostly by integrating Augmented Reality Software Development or AR tools. With Augmented Reality, users get the benefit of an immersive experience thereby enabling them to conduct real-time interaction with the concerned products while being in one particular place. AR is playing a crucial role in the growth and development of e-commerce while bringing several benefits along with it. Not only it bridges the gap between the customers and the experience of physical store shopping but also helps with several other features. 

With the pandemic hitting in, the trivia magic of AR is even more visible with its beneficial implications in several aspects of e-commerce. While e-commerce is a rapidly growing field that is continuously implementing the modern technology of AR as a chief aspect of their services. Based on a survey conducted by Google, almost 66% of the people stated that they are interested in AR technology while shopping. This is solely because, with augmented reality, the users can experience e-commerce products lively with all the detailed information shared and therefore, enables them to make a final decision whether to purchase it or not.

The Benefits Of AR In E-Commerce

Augmented Reality is definitely the future of e-commerce as an innovative technology. Most customers and retailers tend to prefer an e-commerce experience with AR as it is more engaging, personalised and even interactive. Below is a list of some of the crucial benefits that e-commerce gains when integrating AR software development into its business.

• Improves Customer Engagement

By opting for experiential marketing, businesses can increase overall sales by engaging the customers with the brand as well as the concerned product. With the implementation of AR technology, customers get to experience the lively feel of the e-commerce products just the way they can if they had been shopping from stores. The products can be viewed in 3D interactive models and help them make better decisions. Therefore, it improves customer engagement thereby enabling customer satisfaction.

• Personalised Shopping Experience

In order to retain existing customers and attract more customers by turning the probable leads into conversions, e-commerce can improve the customer experience and thereby the conversion rates. With the integration of tR, customers are provided with personalised shopping experiences for their products based on their preferences and interests. Customers can customise the product attributes and features such as colours and styles as per their needs and experience it through AR. Therefore, e-commerce has started investing in Augmented Reality (AR) Software Development.

• Immersive Product Experience

It is a fact that no matter how many advantages online shopping brings, the major drawback of it is that customers often complain about the poor product experience of online shopping. While offline shopping provides a real-life experience as customers can easily touch and check out the products but with online shopping, product understanding is not the same. However, with AR-integrated e-commerce portals, customers can easily get the same experience of offline shopping as they can have a better experience with the products that they are willing to buy.

• Higher Conversion Rates

As per the latest stats by Shopify, most products that are advertised with Augmented Reality have attracted more customers and have a higher conversion rate compared to the products without AR technology. So, AR-induced e-commerce shopping not only increases customer engagement but also helps in increasing the conversion rate. As a matter of fact, according to Deloitte, 40% of shoppers tend to make more payments for the products if they get to test them with the help of AR technology.

In addition to the above-mentioned benefits, AR software development has other essential advantages like lowering product return rates and improved customer relationships with the brands. Basically, AR is the future of e-commerce shopping. With each passing day, the advancements in technology are enabling a better and improved experience for customers by helping them to connect and drive purchase decisions thereby contributing to business sales and development.