Are Digital Asset Management Solutions Right For Your Business?

Businesses have been dependent on digital asset management solutions for many years now. Over the years DAM systems continue to be created with higher customization and features as well as at economical prices. So, the question is, does your business require DAM?

What do digital assets entail?

Several types of media content can be described as a digital asset, yet this description is limited.

Coming along with requisite metadata, data assets are available in multiple varieties. Typically, you would find images, documents and video type digital assets. There is a dire need to systematize all assets efficiently, in order to leverage data with ease. This is necessary because multiple versions and permissions are required from multiple members involved in the project.

What does digital asset management entail?

The DAM system is configured to facilitate the quick and optimized systematization of your assets. Digital asset management solutions work in the same way as a library, in the sense that every type of data one requires is available at the touch of a button.

With quick access at your fingertips, you can establish if you’re about to use the proper version of a client’s logo in an advertisement, together with its usage rights. A further key advantage is that you will be able to exploit the potential of every single asset, so as to reuse them and expand their capabilities.

Let’s quickly explore certain key benefits and features of digital asset management solutions.

Several themes

Using advanced DAM software you would be able to not only tailor your branding and employ it to the user interface of your DAM solution. Accordingly, you would be able to mark each folder thematically. What's more at the folder and file levels, some DAM systems also enable the setting of customized thumbnails.

Multiple levels of access

As part of its versatile capabilities, robust DAM solutions give you to chance to leverage multiple access levels for your partners and clients. This ensures that particular files and folders are made available to particular users alone.

Reports and analytics

Top-notch DAM software has the capacity to help you to collate, interpret and manage data from a range of sources. This gives you data-based insights, allowing you to capitalize on your digital assets in alignment with the goals of your business.

Smooth and immediate searchability

While DAM solutions are typically equipped with advanced features for search, powerful filter alternatives allow you to benefit like never before. Once separate assets are tagged by means of specific key terms, users will be able to develop an optimized DAM framework. In due course, this framework will be able to boost your search functionality significantly.

Auto-tagging/keywords

For those struggling to systematize their assets in a seamless manner, for example in case you invest too much time trying to locate a particular asset, then you would be wise to opt for DAM solutions as it will help you avoid time wastage significantly. The digital asset management solutions enables you to systematize on a visual basis or alternatively you can use powerful search functions and filters to ensure that you gain the precise asset you need, just when you need it.

Streamlined brand consistency & management

In case your agency mistakenly uses an old version logo or incorrect brand colors it could spell negative consequences for your client. On the other hand, with DAM software you would be able to gain efficient collaboration, enabling everyone to work smoothly together without any errors stemming from communication gaps.

So, it can be seen that digital asset management solutions need to be responsive and user-friendly for your entire department, lowering downtimes and making sure you gain a seamless and more relaxed experience while handling digital assets.