Check Mark the Features You Want In Event Ticketing Software

With a host of event ticketing software solutions up for grabs, how do you choose a platform that best aligns with your company? When it comes to the nuts and bolts, you must lookout for a platform that gives your attendees the chance to not only complete the registration process but also send them their tickets. Aside from that, it's important that you retain 360-degree control in terms of all the decisions regarding your event ticketing solutions.

That being said, let’s delve into the main considerations before event ticketing software development starts:

User-friendly interface – your event ticketing platform must be user-friendly for you and your staff. Navigability and event setup should be hassle-free and quick for event planners. If the process requires you to invest a considerable amount of your time figuring out its usage, it won’t be serving its purpose.  

Smooth end-user experience – Your end-users, basically the prospective attendees, will expect an easy registration and ticket purchase process. Preferably one page itself can house both the registration and check out processes.

Tailored registration/event page – Creating a tailored event registration page that showcases your brand identity is likely to boost ticket sales. Several event ticketing software solutions offer mock pages that give you a chance to preview the look of your event page. A few software solutions even give you the possibility of editing the HTML, providing you complete control of the look and feel.

Multiple price options – In case your company is set to provide multiple types of tickets and/or offer multiple pricing options for your tickets, your platform would need to be designed with this feature.

Reporting module – Your company would need an outline of the sales breakdown and registrations, inclusive of a summary of daily activities, in terms of ticket sales. Event planners can opt for event ticketing software development to extract this data from their ticketing platform easily. Certain platforms also offer you real-time access to event page data and run Google Analytics to extract further attendee insights.

Prompt customer support – It could happen that you may face issues or have questions regarding your event platform. You should have access to customer support to fix any bugs and carry out updates as and when needed.

Data gathering – This is a handy feature, as it allows you to gather data on event attendees. You can opt to create an event ticketing software solution that enables you to include tailored fields on your registration page. Through this, you will be able to capture specific information you need from attendees. With the insights, you gain you can ensure that your company learns and grows.

Integration with social media– Your event ticketing solution needs to be properly integrated with social media, enabling users to easily post your event information on their social media profiles.  This offers you a strategic chance for marketing and leads to higher registrations and ticket sales.

Mobile-optimized – To cater to a mobile-first audience your event ticketing software needs to be optimized for multiple mobile devices and platforms. This is a requisite feature for today’s users.

Share updates – You can leverage your ticketing platform to share updates with attendees.

These are just some of the event ticketing software solution features through which you can boost your event’s attendance rate. Ready to run a successful event?